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Whatsapp launches cross-posting to Facebook & Instagram Stories

Since the acquisition of Whatsapp and Instagram by Facebook Inc, many tech giants predicted that the will be across board integration. Facebook already was not having good ratings with Messenger as such the Whatsapp was a very good move that has transformed the company mission of connecting the world through communities.  Facebook acquired Whatsapp in 2014 for $19 billion with the explicit promise that it would stay independent of Facebook which is not the case now.

Instagram Stories launches cross-posting to Facebook Stories & Whatsapp Status

During last year October, Facebook extended the usage (and flexibility) of Instagram Stories that lets you patch together photos and videos into a slideshow. — by making it easy to directly post a Story to Facebook.

Together, this could all help Facebook grow its overall engagement and traffic footprint

According To Facebook Inc Spokesman “We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you,” Although the feature has been released, it is, however, currently being tested with a small number of users.

According to Techcrunch, this feature with the ability to share to WhatsApp will give those Instagram Stories even more ways of generating traffic, especially in countries where WhatsApp is already hugely popular and outstripping usage of Facebook or its Messenger app.

“You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you” Facebook spokesperson. The only exception is businesses since they’re not allowed on Facebook Stories yet.

The whole aim of Facebook having these features is to crowd out Snapchat. The increasing audience and interoperability of Facebook’s four Stories products should worry.


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